SHE CAN Wines Rebrand
a packaging redesign project
Context
McBride Sisters is a small wine company with a big dream, that is SHE CAN.
The Ask
Rebrand packaging, create consistency and create displays for the go-to-market stands.
brand refresh
brand consistency
Design Direction
Worked with illustrator and operations lead to prep production-ready files.
The previous packaging made it hard to read with shelf tags and case boxes blocking part of the front design.
Keeping it Simple.
Before the wine in a can craze, we simplified the saying so consumers would understand exactly what it was.
Which in this case, was the quality of traditionally bottled wine in a can. Providing convenience, ease, and portability.
SHE CAN was shifted up on the front placement of the can for better visibility
Keeping it Simple.
Before the wine in a can craze, we simplified the saying so consumers would understand exactly what it was.
Which in this case, was the quality of traditionally bottled wine in a can. Providing convenience, ease, and portability.
Varietal is clearly defined so that consumers would be able to immediately recognize the product. Distinguishes the can from soda to wine in a can
The parent brand is overarching the SHE CAN logo
Illustration includes fruits which are representative of the flavors of the wine itself
What's the ask?
Before the wine in a can craze, we simplified the saying so consumers would understand exactly what it was.
Which in this case, was the quality of traditionally bottled wine in a can. Providing convenience, ease, and portability.
